Updated: 3 months ago
Set Validity and Expiry Rules
Use clear time limits without surprising customers or creating unnecessary confusion.
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Step-by-Step Guide
Choose a reasonable validity period
Allow enough time for a typical customer to complete the card based on normal purchase frequency. Very short periods can discourage participation.
Define what expires
Confirm whether the card, collected stamps, completed reward, or offer terms have an expiry. Keep every date and consequence consistent across the card and staff guidance.
Communicate the deadline
Show expiry information clearly before customers join. Train staff to explain it accurately and avoid making exceptions that conflict with the published rules.
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